If you have ever been a salesperson or know a successful salesperson that lives on a commission based selling job they will likely be able to tell you that there are some commonly met barriers in making a sale.
* getting someone to know you
* getting someone to like you
* getting someone to trust you
* getting them to understand your product
* getting them to believe in your product
* plain ole fashioned timing, which you have no control over really
How does this apply to blogging? Getting readers to subscribe to your blog is basically like selling yourself. You are a salesperson, but in a good way because you are you and that’s all people really want. Someone fun to chat with, interesting to talk to, someone to learn from, someone different from themselves …. you get the idea.
Getting people to know you. This is hard for some bloggers. Your level of openness lets your readers know you and see you as a real regular every day person that they can relate to. You want your readers to know that you’re just like them, you have a family, friends, a computer and you’re not some bot pumping out static blog posts once a week.
Getting people to like you. People are either going to like you or not like you. Really the only advice to give there is to not be a jerk ~lol~ or if you want to stir the pot in the other direction go ahead and be a jerk too! But, if you let your readers know you then I think eventually that leads to them liking you too.
Getting people to trust you. Trust is completely different than knowing and liking someone. Sure, I may know a person and like a person but that doesn’t mean I’m going to trust them with my money or my children … heck I know some people that I wouldn’t even trust to let dog sit while I was shopping or something, you know? How do you get your readers to trust you? Easy. Be honest. That’s all there is to it. Be sincere in your blog posts and your readers will know you, like you and trust you.
Those three things apply not only to sales and blogging, but to life in general. Interaction with people happens in so many ways and in so many places that it’s always something we do, often without even thinking about it. Now, we get into the other three which in sales have to do with the making of the sale.
Get them to understand your product. This can apply in two ways. Sometimes a blog, particular in a niche area is actually selling a product or service in addition to sharing information and opinions. So you may not only be getting them to understand YOU as yourself the blogger, but also introducing them to a product or service that will help them in some way. Make sure they understand everything about it, what it does, how it works, how you provide the product or service etc.
Get them to believe in your product, yourself, your blog. What do you offer? What benefits are there to reading your blog? If you’re selling a product or service what are the benefits of that service? What kind of results are there to show for what your service or product is? Seeing is believing for a lot of folks, so share results and case studies if they apply.
Lastly is that pesky thing called timing. We can’t control timing. People are busy, things happen, the world goes round. There is nothing we can do about that. Your blog, product, and/or services may or may not be what the reader is looking for right now. They may get pulled away from the computer, or the power may go out, they may have just spent all their money paying the electric bill, or maybe their kids needs braces right now. There’s nothing we can do about it except hope that they’ve bookmarked you or grabbed your blog’s feed and will return when the timing is better.
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