So let’s see…for lunch today, I had vegetable soup and…oh, you really don’t care do you?

You’re just learned a valuable lesson in that last sentence. Nobody cares what you had for lunch today, unless it was awesome and you’ve included the recipe. Maybe it was a great new restaurant you’re reviewing, and in that case you just may want to talk about those belly dancing waitresses. If you were just sitting at your desk eating some soup, it doesn’t really hold much interest to others. Bringing personality, having fun, or bringing useful information to people, will make them want to return.

Does your blog have snap? Or does your blog have too much bounce? What exactly is bounce? It’s a measure of how long people stay on your site and keep reading. If you have a high bounce rate, that means people are opening your page and moving on way too quickly.

It’s not just what brings somebody to your site, it’s what keeps them there. Do they keep reading, or do they jump ship too quickly?

A quick way to check your bounce rate is to look at your stats. If you have Google Analytics, you can see your bounce rate easily. In this instance, the lower a number is, the better it is. (Ex: a 40% bounce rate is better than a 90% bounce rate)

bounce rate, bounce, google analytics