What is Your Blogging Goal?
Posted by Deb on December 5th, 2007What is the goal of your blog? It’s a simple question really, just not one that is easy to answer at times. You may have many goals for your blog. Do you want to have lots of readers, have a place to express yourself, or do you want to earn money from it?
When you have an idea of what you want from your blog, you’ll have a clearer plan.
My goals have changed over time, and in the course of the change, I’ve had to change my path. When I first started writing my blogs, I wrote them for me. I really didn’t care if I had readers, I wanted to be able to have a voice and express myself. Over time, I started to enjoy when readers would comment, and I realized I liked that extra traffic. The question became do I change my voice or my path? Was I now writing for my readers, or writing for myself? I chose to stay in the voice that I was comfortable with, but also add in some questions so people had something to respond to. It led to more interaction.
What about making money? Many people blog with the intention of selling ad space, or blogging for bucks. That’s all well and good, but if you lose that voice that people enjoy, you may lose your readers. Without readers, there isn’t much monetization going on. Traffic brings bucks and advertisers, and readers want something good to read or chew on.
It’s a fine balance between doing both. Be sure to put personality even in those $$ posts, so that the reader gets something out of the mix.
If you write for pleasure and for advertising, how do you find your own personal balance?




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